From the past few decades, Google is considered to be one of the most used search engine platforms over the internet. Every online business owner wants that their website should be at the top of the list of Google search results. And for achieving the high Search engine optimization ranking in order to get the best search results, the business owner needs to follow the rules or updates of the Google properly.
Google updates its algorithms time to time in order to prevent the spam websites from getting the top search results. The introduction of various Google Algorithm Updates may have some positive as well as negative impact on the search rankings of the websites. Every update of the Google may put little or more effect on various websites. It may lead to increase in the ranking of some websites and also may lower the ranking of some websites.
The main idea behind the introduction of new updates time to time is to crackdown the low-quality sites from getting a position in the search engine result page. These updates help in providing the relevant information to the users and also helps the users in getting the best online surfing experience. Also nowadays, it is very difficult to get high SEO ranking on the website because of the continued changes in the ranking techniques by the google. So, the only way of getting high search ranking is to adopt “ white hat ethical search engine optimization ”.
According to google “ Content is the king ” in the online marketing and in order to be successful in the online business the website owner needs to provide good quality content on the websites and also adopt the ethical way of doing the things. The legal way of doing the things helps the developer in getting huge traffic to the website.
Following are the various Google Algorithm Updates which helps in removing unnecessary spam websites from the results page and also helps the users in finding the right content related to their search.
Panda was launched on 24 February 2011 and it helps in increasing the ranking of the website by providing the quality score to the web pages. Before panda was a filter but in January 2016 it becomes a part of Google algorithm.
It was launched on 24 April 2012 and it helps in finding the down-ranked spamming websites. Since 2016 penguin was working in real time which helps to remove penalties faster and also takes less time for recovery.
It was launched on 22 August 2013 and helps in interpreting better search results and queries according to the searcher. Hummingbird helps the page to react and rank for a query of the searcher’s searched word even it does not contain the right word.
It was launched on 24 July 2014 in the US and on 22 December 2014 in UK, CANADA, and AUSTRALIA. It helps in increasing the rank of the local listings in the search results page. Pigeon uses location and distance of the user thus it also affects the search results of Google maps.
It was launched on 21 April 2015 and helps in identifying that whether the website is mobile-friendly or not and thus affect the web ranking of the websites. The mobilegeddon gives priority to those websites which work smoothly and effectively with all the gadgets.
Rankbrain was launched on 26 October 2015 and it is a part of Hummingbird algorithm. It is a machine system which enables the google in finding the meaning of the searched word and thus helps in showing the relevant information to the users. Rank-brain is considered to be the third most important ranking factor for the websites. It identifies various webpage ranking features and also enhances the search results.
It was launched on 1 September 2016 and it ensures the difference in search results according to different locations. In other words, possum shows all the local results which lead to increase in the ranking of the website. Possum also helps those businesses which are outside the boundary of the city.
Fred was launched on 8 March 2017 and it helps in finding and cracking those websites which violate the Google’s webmaster guidelines. These websites contain ads, poor and plagiarized content and poor customer benefits.
The main motive of all the Google algorithm updates is to solve the confusion of the user which is finding the correct and the right quality content. So, all the above-mentioned updates of the google provide never forgetting beautiful experience to the users and also satisfy each and every need of the users. Google does not prefer and allow the people to create original and compelling content that will drag the people to their websites, but Google wants that the website developers have to follow the path of Google and will work by taking into consideration the ethical Search engine optimization strategies and techniques.
The online business owner needs to post unique and good content on the websites on regular intervals using social media platforms in order to gain more followers and to create more traffic to the websites which will lead to increase in the SEO ranking of the website, but this is only possible if the business owner follows the path of ethical code of conduct.
If the website owns better rank by taking into consideration each and every aspect of googles like the algorithm updates and the Google webmaster’s guidelines then the website can easily gain better organic links from the high rated quality websites and also the google updates can help in removing the misleading web servers and certain poor SEO techniques like keyword stuffing. The continuous updates help the online business owners to fully use their talent and their innovative ideas of promoting the contents without any fear as it removes the unnecessary low-quality websites from getting the position in the search results page and also the rank in the Search engine optimization.